MapSo Media is an online marketing, data analytics, brand awareness and market research consulting company that can help small businesses and public figures grow their marketing and utilize data to get a better understanding on who their customer base is. We use data to build a better understanding of what the unique brand culture and perception is and how best to utilize that perception with end customers/clients. We use data driven analysis to assist with brand positioning, building and tracking attainable KPIs and customer engagement growth and retention.  

About Me

I come from a marketing and market research heavy corporate career.  While working in NYC and CT I was one of the first to implement website and online content creation and testing.  From inception to testing I helped build the content and then test with consumers/end users to understand what they liked and disliked when it came to ad campaigns and also spot advertisements.  I also became versed in how to help create online platforms/communities where ideas could be shared and knowledge gained and expanded upon.  From this work, I mastered the ins and outs of digital advertising and how to best use for optimum brand perception.

After testing concepts I would analyze and utilize collected data to create media campaigns, brand positioning and data backed business decisions that allow for long term sustainable growth.